Product leader / founder / AI-first builder

Build the system.Move the idea.

Jason Lu turns ambiguous opportunities into products, platforms and intelligent operating systems.

An evolving career system connecting architecture, ventures, products, global platforms and AI01 Architecture02 Founder03 Product04 Global scale05 Intelligent systems

Sydney, Australia

Enter the system

00 / Position

Between the boardroom and the build.

Product leader, founder and AI-first builder with experience across Google Photos, TikTok, media, marketplaces, SaaS and early-stage ventures.

Current focusDesigning products and companies where intelligent software participates in the workflow itself.

Jason Lu smiling in a light-filled garden setting33.8688° S / 151.2093° E

Strategy / design / technology / operations

01 / Career system

One discipline became the operating system for the next.

Intelligent systems

06 / 06

Let software participate.

Building an AI-first practice that helps businesses redesign workflows, launch digital products and introduce intelligent automation into operations.

Independent consulting and venture building

02 / Selected systems

Not case studies. Product systems in motion.

Google Photos / Onboarding system

Reduce the distance between entry and value.

Jason owned and developed key onboarding journeys, foundational systems and multiple A/B experiments across activation, engagement and progression.

01Entry
02Context
03Guidance
04Value
05Activation
≈10%improvement in onboarding traffic and performance
Open system notes
  • Structured large product builds across product, design, engineering and data.
  • Developed customer-flow strategies to identify friction and improve discovery.
  • Led AI-powered onboarding initiatives for more contextual, personalised and adaptive experiences.

TikTok LIVE SMB / Growth system

Turn first-time intent into repeat LIVE behaviour.

A connected acquisition and education system for businesses and creators beginning and growing their LIVE presence.

SMBLIVEcreator system
01TikTok Business Hub
02Personalised FYP onboarding
03Guided setup and practice concepts
04AI-generated post-LIVE highlight exploration
ActivationClick-throughConversionRepeat LIVE

Are Media / Publishing system

Consolidate the platform. Expand the outcome.

Product strategy and delivery across data platforms, publishing technology, marketplaces and digital experiences for Australia's largest magazine publisher.

80+initiative roadmap
15brands migrated
≈20%delivery velocity

Associated outcomes

151%page-view growth
46%stronger engagement
15%lower bounce rate
3%conversion improvement
30%higher customer satisfaction

03 / Intelligent workflows

AI is moving from a feature inside software to a participant in the workflow.

Workflow model
HUMANMODELAGENTSYSTEM

Intelligence waits at the edge.

Intelligence senses, coordinates and acts inside the flow.

“If we designed this company or product today, assuming intelligent software existed from the beginning, how would it work?”

04 / Current fieldwork

From premise to production, without the hand-off theatre.

01AI operating systems

Connected strategy, knowledge, workflows, content, customer acquisition and operational decision-making.

02Digital health platform

Designed an end-to-end service architecture spanning acquisition, onboarding, payments, consent, clinician workflows, booking, patient experience and internal operations.

03Automated content engines

Turned conversations and source material into structured, reusable and governed business content.

04Generative AI products

Moved one concept from idea to a working prototype in approximately four days using an AI-first development workflow.

05 / Operating method

Close enough to strategy to choose the right problem. Close enough to the build to ship it.

01ProblemResearch
02StrategyProduct
03UXArchitecture
04PrototypeBuild
05LaunchMeasure

Product leadership

Strategy, discovery, roadmaps, experimentation, growth, platforms, marketplaces, SaaS and consumer products

Artificial intelligence

AI product strategy, generative AI, LLM workflows, agents, automation, AI-assisted development and evaluation

Venture building

Zero-to-one products, prototyping, validation, business models, founder-led sales and productisation

Technology

Next.js, React, TypeScript, Supabase, PostgreSQL, Vercel, APIs, analytics, CMS and automation tooling

Leadership

Cross-functional leadership, workshops, stakeholder management, product mentoring and strategic facilitation